‘Musica Maestra’: DW’s new classical format with Alondra de la Parra

By July 12, 2017Uncategorized

On July 15 Deutsche Welle will launch a new multi-media project focusing on classical music. The project features star conductor Alondra de la Parra as both protagonist and reporter in a series of 26 web videos and six television shows.

The cooperation with the German foreign broadcaster has been “an inspiring experience on a completely different stage,” said the 36-year-old director. “Musica Maestra” premieres in mid-July with weekly web videos on DW’s English and Spanish Facebook accounts “DW Culture” and “DW (Español).” On October 14, the television series will debut in both English and Spanish.

The director guides viewers through the world of talented musicians like Canadian pianist Jan Lisiecki and French cellist Gautier Capuçon. The audience not only gets an insight into the work of the artists but also catches a glimpse of their private lives. The portraits are rounded off with scenes including sessions with de la Parra and the protagonists as well as concert recordings, a look backstage and scenes taken with the musicians while on tour.
For Deutsche Welle, “Musica Maestra” offers renewed opportunity to present classical music in a contemporary way to their audiences. “Alondra de la Parra embodies a new type of musician in the classical field,” said DW Director General Peter Limbourg. “She considers the new rules for the realization of classical music and is not afraid of other musical genres. She uses social media like a pop star would and brings incredible music to many young people. And she is an amazing female conductor in a male-dominated field.”

Alondra de la Parra: ” My work gives me the opportunity to meet amazing artists and see who they are behind the stage. I am thrilled to have the amazing platform of DW to share a glimpse of how our world really is, hoping to bring classical music to everyone.”

The web videos and the TV shows for “Musica Maestra” were produced by “Bernhard Fleischer Moving Images.“